Brief:

To make a fun, eye-catching TV commercial to promote Universal Records’ latest compilation of artists including Lady Gaga and Cheryl Cole

Solution:

Using a combination of Cinema 4D mograph and After Effects, we animated the CD artwork to give natural, fluid motion to the disco lights as they fly into the air, crash to the floor and interact with the soundtrack. We also set up a character animation scene, where the lights were distributed across the characters body as she danced.