Brief:

To create a global TV commercial that captures the sophisticated and luxurious heart of the Escada brand for their new signature fragrance

Solution:

P-shoot filmed supermodel, Veronika Varekova, as well as the ‘interactive’ diamond/bottle shots, on 35mm in a London studio. The challenge was then to develop the falling diamonds in post-production. Originally created against a black background so they looked as beautiful as possible, the diamonds were then integrated into the white background. P-shoot also made in-store and launch videos, while Parlourwood created the print advertising and marketing materials.